O.E. sceaphierde, from sceap
"sheep" + hierde "herder," from heord "a herd"
(see herd). Cf. M.L.G., M.Du. schaphirde, M.H.G. schafhirte, Ger.
dial. schafhirt. Shepherds
customarily were buried with a tuft of wool in hand, to prove their occupation
on Doomsday and be excused for often missing Sunday church. The metaphoric
verbal sense of "watch over or guide" is first recorded 1820.
Shepherd's pie is recorded from 1877. (www.etymonline.com)
The term "project shepherd" has become widely used in the
planning and programming of science facilities - championed by Project
Kaleidoscope (PKAL), a major force in science facilities and curriculum planning
and design.It was first used by Dot
Widmayer, a biologist at WellesleyCollege, now
retired.She defined her role as three-fold: first and
foremost, it was to protect the space program that the College created through
a participatory process that engaged departments, faculty, staff, and
students.Secondly, it was to provide
institutional memory from the beginning of the planning and programming process
through architectural design, and through construction.Lastly, it was to provide open communication
throughout the long, complex process of defining, designing, and constructing a
science building.It was to make sure
that key College people were at the table whenever a decision was being made
that had any impact on the program.
The role of shepherd or project coordinator is absolutely
essential on all college and university renovation and new construction
projects.Often, it falls on the
shoulders of someone from Facilities.Sometimes a college or university administrator, either academic or
financial, volunteers to play this role. In my mind for any projects impacting academic
facilities, it should be someone from the academic arena.Facilities must be at the table, but not as the
shepherd.
The project shepherd
should be fair and evenhanded and have the trust of the faculty.The shepherd should have no particular agenda
other than advancement of the goals of the project.To be effective, the shepherd will need some
form of release time for the duration of the project: probably 2 to 3
years.Furthermore, if the shepherd is
a faculty member, then being tenured is important, as serving in this role will
divert time from the work and experiences critical to those seeking tenure.
When we initiate planning studies - discussing process,
deliverables and desired results with our clients, we are often asked, "How
will your process manage expectations?" Many
campus leaders are clearly concerned that a participatory planning process can
open a can of worms by encouraging faculty, staff and students to think "too
big", resulting in a planning agenda far too ambitious for the institution's
limited capital dollars. As the planning proceeds, we are just as often
surprised to uncover the opposite problem - that of thinking "too small".Most of the campus user representatives we
speak to have a highly-refined sense of institutional capabilities, and often are
focused simply on "fixing what's broken" and not on re-inventing, or
transforming their campus.
In practice, one hallmark of the participatory planning
model is that when you truly engage a client group, it strengthens a sense of
shared responsibility and a realistic understanding of what's possible in the
planning horizon under discussion.
To realize this benefit of participation, several steps
should be taken starting prior to the active process and ending after the final
report is complete:
Plan for Planning
·Identify all
the individuals that need to be engaged.
·Identify all
possible existing campus groups that should be involved in the planning. Think
about which of these groups are essential to the process and need to be
repeatedly engaged, as opposed to those who are tangential to the process but
would appreciate an opportunity for input.
·Seek to engage these groups more than once in
the process. If the groups or individuals are essential, expect three sessions
as a minimum for true engagement -an initial meeting to introduce the process
and schedule and gather preliminary input, a second to present major findings
and gather feedback, and a third for confirmation of the proposed
recommendations and commentary.
During the Planning Process
·Be alert to engaging additional folks beyond
those initially identified - this may seem open ended, but it is far better to
bring people and groups into the formal process than it is to have to defend
the process against charges of exclusivity.
·Meet with individuals and small groups to gather
information and discuss needs and concepts that are developing
·Present to mid-size and large groups to exchange
ideas and get feedback on findings and proposals. This cross-talk stimulates
the sense of shared responsibility as individuals and groups with different
concerns come together to hear the whole range of needs expressed through the
process and wrestle with the sometimes tricky balance of addressing as many of
the needs as possible in a plan focused on 10-15 years.
·Distribute presentation materials to these
groups for review. This can help them become more familiar with the content, or
to support thoughtful review post presentation.
At the End of the Planning
Process
·Publish report(s) and insure that they are
easily available in print form or on-line
·Make presentation(s) to key groups
·Follow up with participants making data and
graphic files available so that they can be used in subsequent internal
planning
·Brief groups to discuss plan implementation progress.
An engaged community facilitates plan implementation, as
more people are aware of the plan, its rationale and recommendations. The unexpected
key to managing expectations is true participation.